If you have a brick-and-mortar store, investing in an eCommerce website can increase your offline store’s profits thanks to the growing popularity of webrooming, where customers research items online before purchasing them in-store.
A large percentage of online buyers like to buy local.
There are usually two types of eCommerce stores: Business-to-Consumer (B2C) is between a business and a consumer. This is one of the most widely used eCommerce stores. Business-to-Business (B2B). Unlike B2C, B2B eCommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer.
Expanding your reach seems like an obvious statement, but eCommerce does just that - you are no longer bound by your opening hours, parking issues or even what city you are in.