Web Definitions

Domain name: A meaningful, easy-to-remember "handle" for addressing computers and information on the Internet. Domain names typically end with a suffix that denotes the type or location of a resource (for instance, ".com" for commercial resources or ".jp" for resources based in Japan).

SEO: Search Engine Optimization. Search Engines like Google, Yahoo, and Bing send millions of web users to websites. Their search engines locate your website by reading your websites keywords and other content. This will determine your page rank. The easier the engines can find you the better your optimization.

Web Marketing: Internet marketing, also referred to as marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.

PPC: Pay Per Click advertising allows companies to increase website traffic through the use of keywords. The company picks Google SEO keywords for example, for which its site will appear on search engine results for Google. Search engines take bids from various companies for each keyword, so that every time a person clicks on the site, the company is charged. The higher the company bids, the more often its site appears in the search results.

Keyword: A word or phrase you establish which are the right words or phrases that people would think of when trying find your business, product, or services.

URL: The Domain Name (see Domain Name ) or directory of a website