If you have a brick-and-mortar store, investing in an eCommerce website can increase your offline store’s profits thanks to the growing popularity of webrooming, where customers research items online before purchasing them in-store.
Did you know that a large percentage of online buyers like to buy locally?
Expanding your reach seems like an obvious statement, but eCommerce does just that - you are no longer bound by your opening hours, parking issues or even what city you are in.
There are usually two types of eCommerce stores:
The first type is Business-to-Consumer (B2C) eCommerce, which involves transactions conducted between a business entity and individual consumers. B2C is undoubtedly one of the most prevalent and widely recognized forms of eCommerce. In this model, businesses showcase their products or services on online platforms, such as websites or mobile applications, to attract and engage with individual customers. These customers can browse through the virtual storefront, select products of interest, and make purchases directly from the business. B2C eCommerce has revolutionized the retail industry by offering convenience, accessibility, and a diverse range of products to consumers, who can now shop from the comfort of their homes or on the go.
The second type is Business-to-Business (B2B) eCommerce, which centers around transactions conducted between two business entities. Unlike B2C, B2B eCommerce focuses on facilitating sales and collaborations between businesses, such as manufacturers, wholesalers, and retailers. In this context, B2B transactions typically involve bulk orders, wholesale pricing, and complex supply chain dynamics. For example, a manufacturer may establish an online platform where wholesalers or retailers can browse and order products in large quantities. B2B eCommerce streamlines the procurement process, fosters efficient business-to-business relationships, and provides a platform for businesses to negotiate pricing and contract terms. It has become an integral part of the modern business landscape, enabling companies to optimize their operations and expand their market reach.
Both B2C and B2B eCommerce play integral roles in the digital economy, transforming the way businesses and consumers interact, purchase, and engage in commerce. We build both types of eCommerces!